Archive

In the bustling world of social media, success isn't just about posting content; it's about fostering engagement, maintaining consistency, and implementing...

Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...

Over recent years, as successive governments have tightened lettings legislation and increased the tax burden on landlords, some with investment properties...

New 2023 research from Open Property Group found that just 41% of homes in England meet the recommended Energy Performance Certificate...

Being owned by Google, YouTube is the world’s 2nd largest search engine, you can find all the logical reasons online, just...

The major property portals have ruled out cuts and discounts to agency fees amid the cost of living crunch. Estate agents, like...

As inflation passes the 10% mark, it’s no surprise that many landlords are hurriedly reviewing the health of their buy-to-let portfolio. You...

Facebook has been a platform which has opened the door to those looking to advertise their services in exceptional ways. Digital...

A client called asking for advice on their social media marketing strategy. They’d thrown a lot of budget at it, but...

National estate agency and advisory company Fisher German has merged with commercial property consultancy Matthews & Goodman. The merger creates one of...

Property data and estate agent prospecting platform Homesearch is expanding north of the border. After three years of operation in England and...

Estate agency marketing tool Spectre is planning to boost its data science team as it predicts greater use of artificial intelligence...

A PropTech platform claims its “unique” features will help its subscribers get a 1,500 per cent return on investment by the...

MRI Software explores the use of PropTech to enhance the performance of the sales and lettings processes and how to select...

Our Agents Do Charity column each Friday does a fantastic job of highlighting the amazing charitable work of agents up and...

Zoopla’s chief operating officer says the portal has made progress for agents in 2021 but recognises there’s more to do next...

PropTech has seen a surge in uptake over the last few years for several reasons – be it the Covid-19 pandemic...

We are living in the age of information. Our working and personal lives are underpinned by software, data and technology to...

Guided by our philosophy of being open and connected, at MRI we are constantly evolving and developing relationships and partnerships with...

With stock remaining perilously short for most agents, the industry has been advised to use data to identify those existing owners...

The biggest challenge facing many agents in the current climate is the general shortage of stock, both for sales & lettings. Let’s...

We recently conducted a survey and discussion session with estate and lettings agencies called Agency panel - Cut through the noise...

Zoopla says house builders “are at the heart of everything we do” and it is revamping its New Homes marketing offer...

With property transactions taking longer than ever and many people operating at capacity, it is easy to overlook the progress made,...

The estate agency industry is besotted with digital canvassing to try to win business - but that’s the wrong approach to take...

This time out, I speak to one of the industry’s biggest-hitters. Adrian Gill may have retired from frontline agency, having had...

Firstly, Happy New Year – here’s to 2021 being less chaotic than the last! In the final part of our series on...

The importance of marketing properties is something that is often undervalued. Big budgets are dedicated to selling everyday items such as...

As regular readers will know, the Natter kickstarted a series last time out zoning in on local independent agents – the...

The proliferation of free and accessible digital services has - at face value - brought us many great things: same-day deliveries,...

Independent agent uses innovative ‘feet up’ campaign to win business. An independent letting agency has invited landlords to put their ‘feet up’...

Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...

It has been three months since the property market was given the green light to reopen. During this time, we have...

Why should agencies leave voicemail in the last decade and make 2020 the year to invest in a more modern solution? Voicemail...

'It's a recipe, not a menu' is a mantra championed by a host of Keller Williams' millionaire estate agents. But what are...

Six common ‘crimes of modern-day call handling’ are blighting UK estate and letting agencies and hampering their growth, reputation and profitability. These...

The tussle for New Build listings between Zoopla and OnTheMarket has swung in favour of the former this morning with the...

Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...

The big question for the industry at the moment is the cost and future of portals.  This is especially key for agents...

Zoopla says it now offers the fastest listings search of all three leading UK property portals on mobile devices. In turn, it...

The regional agency MoveSelf, which set up in 2017 as an online estate agent, is shifting emphasis towards For Sale By...

Given that ‘UK buyers are the most digitally active home hunters’, with HSBC’s Beyond the Bricks report stating that 90% of...

Almost one in five online sales valuations generated by The ValPal Network over a two-year period resulted in a completion with...

Last week, the first of a new kind of industry event took place; an open debate between agents and PropTech suppliers. Strong...

Recent void statistics have had me wondering how agents can juggle client and consumer demands in the face of the impending...

Three weeks has flown by (I missed an early deadline last week - apologies) and I find myself writing the next...

One of the most important aspects of running a successful estate or letting agency is being able to generate new business...

The fact is that most house hunters simply do not have the time, let alone the inclination, to trawl around properties...

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

Our recent roundtable on the government’s proposed ban on tenant fees generated ten top tips for growing your business.  We plan to...

What does it say on your business card? Christopher Merriman, Land and Planning Director at Intro Crowd Who are Intro Crowd? Intro...

As many northern cities struggled to recover from the 2008 global financial crisis, the north-south divide returned to plague the British...

With more house-hunters than ever now starting their search for a new home by typically looking online on one of the major...

With less than a month to go before the new rate of stamp duty kicks in for second property purchasers, we’re...

As any marketer will tell you, the marketing mix in its most basic form is made up of 4 P’s: Price,...

The Advertising Standards Authority has banned an advertisement from a property company selling new homes in East London, after it was...

A web portal which radically changes the way investors search for their next investment property has signed up 5,000 agents, less...

Readers of Estate Agent Today and Letting Agent Today were given an exclusive opportunity to pose questions to Zoopla Property Group...

London house prices rose year-on-year at a figure of more than 18% in 2014, with the Metropolitan area experiencing similarly huge...

With pension reform, council licensing changes and a General Election on the horizon, many are anticipating a boom in the buy-to-let...